Tuesday, November 10, 2009

Use Store Photos to Inspire Improvements

Here's some advice from Art Freedman about an activity that can start out as fun and end up making you lots of money:
"If you want to have some fun one day, take a camera and walk through your store. Just start shooting photographs of your store. Shoot a lot of them. Load them up on your computer, and sit in front of your computer with your staff, and ask, 'What do you see? Where are our opportunities? What does our store look like?' Sit there and find ways to make your store better.
"If you intend to sell a lot of paint, what does your paint department look like? As you look at the photos, and as you walk by the paint department itself, how are you making it inviting for the customers to come there and buy? Do you want your end caps to be signed? Do you want the end caps to be full? What do you want the end caps to look like? What do you want the main aisle to look like? What do you want the impulse areas at the registers to look like? What do you want your store front to look like?
"Take those picture and look carefully at them with your managers and your floor staff, because what you see is what you are going to get. If you want it to be different, then have it look different. What do you want all your aisles to look like? Is the store merchandised in a way that shows off the product categories in which you want to be dominant? If I looked at the photos you took in your store, would I be able to tell?"
For details, start on page 91 of Making Money Is Not Illegal, Immoral or Fattening.

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